Members Workshop Five: Working with Media – Americas

2 September 2026 3:30pm – 5:00pm CLT / EDT

Pitch, angle, and interview skills for researchers

Media articles have the power to shape public narratives, share research findings, and spark public discussion. This workshop is an introduction to the practical skills of working with media – how to identify a newsworthy angle in your research, write a compelling pitch to a journalist, and handle a media interview. The focus is on in-country and regional media, and on working with the communications teams in your own organisation where relevant.

You will come away with…

• Strategies for identifying the media angle in your story
• An approach to crafting media pitches for journalists and your own media teams
• Tips on building your media commentary profile
• Experience of a simulated media interview with feedback

This workshop is one of seven in RESET’s Communications for Influence programme, running May–October 2026. We intend to repeat these courses in 2027. The programme was developed from research with MCET members identifying the skills that matter most for building research influence.

Each session is practical and immediately applicable. You will work with your own research and leave with something you can act on. After each workshop, participants join a shared peer community for ongoing feedback and collaboration. Complete any four workshops, including the capstone, to earn a RESET Communications Certificate. The workshops are free to all RESET members.